The company Avios (previously known as Airmiles) created this month a captivating TV Ad. Avios company is specialized on travel rewards programmes. For their rebranding they wanted something huge. The result worth the shot.
The Anything Can Fly Advert shows a bunch of electrical items flying in the sky. it is creepy. It looks like a aliens invasion, but we love that.
We didn’t saw such a good creative Ad for a long time. We love the idea and the concept. We hope you will enjoy too.
To promote Stephen Soderberg’s latest movie, Contagion, Warner Bros Canada decided that they needed to create a highly shareable viral campaign suitable to promote a film all about a highly contagious virus.
And, by George, they’ve only gone and done it with two bacteria-infested billboards. They created these awe-inspiring, stomach-churning displays by teaming up with micro-biologists and immunologists from around the world and set them to work.
And for a nice added touch, the actual billboards were installed in an abandoned store-front window.
VIRAL OF THE WEEK: “DC SHOES: KEN BLOCK’S GYMKHANA FOUR; THE HOLLYWOOD MEGAMERCIAL”
Ken Block makes everyone look like a total pussy in the latest installment of DC Shoes’ Gymkhana series, which has easily earned them the Viral of the Week award.
It all starts in the opening credits, with an homage to some of Hollywood’s most action packed films like Top Gun, Alien, Tron, Terminator 2 and of course, Star Wars. Then the fun begins (and by fun we mean explosions, gorillas in the (tyre) mist, a full on Bollywood dance routine and not to mention a surprising cameo from the guys at Epic Meal Time).
Once again DC Shoes have really knocked it out of the park and made every other viral released within the past 7 days look like Charlie Sheen’s stand-up routine (i.e: Clown-like and feeble).
So, as we said earlier in the week: well-played, sirs, well-played.
Click here to see the Viral of the Week on The Viral Collection.
VIRAL OF THE WEEK: “Nikki Reed Asks You to Give a Shit”
The Viral of the Week is “Nikki Reed Asks You to Give a Shit” for give-a-shit.org. This week has been full of great Public Service Announcements for non-profit organizations and this video tops them all by telling viewers to simply give a shit about helping others.
This video is definitely an attention grabber and instead of simply giving viewers the facts about the website, give-a-shit.org does a great job using some tongue-in-cheek dialogue about doing good for your community, with the help of ‘Twilight’ actress Nikki Reed.
Whether you choose to contemplate the meaning of life while standing on a beautiful mountain or while you’re on the toilet, Reed encourages the viewer to visit give-a-shit.org, which lets you choose a cause you truly care about. When you click a cause, you can let your friends know through social networking sites, such as Twitter.
This is a great way to get people involved with organizations that focus on specific causes, but some are concerned about the use of bad language. According to give-a-shit.org:
“Some of you may be wondering why we’ve used bad language.
Well, we’re not offended by bad language. We’re offended by billions of people dying from lack of clean water. We’re offended by the rainforest being devastated by human greed. We’re offended by famine in Africa. So if we have to talk shit, then that’s what we’ll do.
Besides, what’s more natural than shit?
It’s the great leveler. Whether you’re a king or a commoner, you shit. And if we get our shit together, we can do great things.”
Click here to see the Viral of the Week on The Viral Collection!
Certain scenes of Levi’s new European “Legacy” commercial, which was uploaded to YouTube on August 9th, 2011, bear an odd resemblance to the ongoing 2011 England riots. Created by Wieden + Kennedy, this video shows young people marching in the streets, confronting the police, riding bikes through smokey streets and celebrating.
The narrator quotes Charles Bukowski’s “The Laughing Heart”:
Your life is your life. Don’t let it be clubbed into dank submission. Be on the watch. There are ways out. There is light somewhere. It may not be much light, but it beats the darkness… You can’t beat death, but you can beat death in life, sometimes.
Whether or not Levi’s released this video with the intention of shock value to sell clothes, it’s a beautiful and inspirational piece of work. But the company can be seen as being insensitive and trying to bank on the violence that’s going on in England.
It has since been postponed for television programming, but the video still remains on social media platforms.
Click here to see the commercial on The Viral Collection.
This week’s Viral of the Week is “Gulp” by Sumo Science at Aardman. Shot with a Nokia N8 at Pendine Beach in South Wales, this stop-motion animation film “has broken a world record for the ‘largest stop-motion animation set’, with the largest scene stretching over 11,000 square feet”.
Released on August 2nd, this viral hit has almost half a million views in a few short days. It tells the story of a fisherman that gets eaten by a huge fish. He eventually gets out, thanks to a bomb inside the fish’s stomach.
The video is beautiful and Sumo Science’s hard work is clearly evident. Click here to see the viral on The Viral Collection and also make sure to check out the “making of” video of “Gulp”!
DirecTV’s new “Whale” commercial, featuring Vietnamese comedian Dat Phan, is offending the Asian community. And to think DirecTV would have learned from their past mistakes (their “Truth” commercial ignited a comment storm of racism, elderly abuse and more).
“The Whale”, a wealthy man with a clearly forced Asian accent, hangs out with models and a huge panda named CoCo and watches “Rango” on DirecTV. “It’s a funny puzzler. I’m small, but all the world call me ‘Whale’ because I’m big boy in the casino. Everything I do is crazy big”. Really? DirecTV and Grey Group New York couldn’t think of anything better?
Jen from Disgrasian.com had a few words to say about this commercial: “But this, DirecTV’s ‘The Whale’ ad starring Dat Phan, winner of the first Last Comic Standing? This blows.
You’re clearly ripping off Ken Jeong’s Mr. Chow from The Hangover movies.
Wait, was this ad supposed to be funny? I’m assuming because you hired a comedian, the answer is yes. But I can’t tell. Seriously, I can’t tell.
Let’s assume this ad was supposed to be funny. Jokes about an Asian person being small are played and unfunny. So I guess you weren’t trying to be funny? See that? Now I’m confused, which is never a good thing in advertising”.
After Dot, the world’s smallest stop-motion animation, here comes Gulp, the world’s largest, with a scene stretching 11,000 feet. Every frame shot with a Nokia N8 phone. Animation by Aardman, sand art by Sandinyoureye.